Category: Assignment 1 – Midterm Review – Module 1&2 Blog Posts and Comments

This week, I explored Copilot, a Generative AI tool featuring Microsoft products. I have previously used LLM tools for organization and brainstorming tasks, and I found Copilot’s site to be similar to other LLM tools, such as ChatGPT. While the two sites share similarities, Copilot includes unique features like personalized conversational settings and image generation tools. As a digital marketer, I was curious to investigate how Copilot’s features could be used to improve and design captivating marketing campaigns. 

When I first used Copilot, I was impressed by the simple navigation and quick responses of the tool. I have previously used ChatGPT and while both systems have a similar page structure, I found Copilot’s messages to be more personable and realistic. I also enjoyed Copilot’s customized conversational skills and the inclusion of citations when researching information. This feature can help users fact-check their information, which is especially important in educational and professional settings.

Additionally, I was also impressed by the tool’s AI image generator. While the tool could create detailed images, I found the images often lacked detail and originality. For future campaigns, I will likely combine AI-generated images with Photoshop designs to create more captivating content. 

TPACK Analysis of Copilot’s Functions

After examining Copilot’s services, I asked ChatGPT to create a a TPACK analysis of its functions. The TPACK analysis is as follows:

• Technological Knowledge (TK): Copilot employs AI and Microsoft tools to assist users, demonstrating the application of advanced technologies in productivity tools to enhance user efficiency and creativity. The technology is user-friendly and accessible, which is essential for educators and students with varying levels of tech proficiency.
• Content Knowledge (CK): Copilot is integrated into various Microsoft applications (like Word, Excel, and PowerPoint) and can assist with content creation, data analysis, and presentation design. It can generate text, analyze data patterns, and suggest design elements based on user input. It leverages vast datasets to provide relevant information, which supports users in mastering the content they are working with.
• Pedagogical Knowledge (PK): Copilot can enhance instructional strategies by providing real-time feedback and suggestions, making it easier for educators to tailor lessons to individual student needs. It can support differentiated instruction by offering various levels of complexity in tasks, enabling personalized learning experiences. The tool encourages active engagement, as users can interact with the suggestions and improve their skills through immediate assistance.

Ultimately, Copilot integrates various technological, pedagogical and content-related mechanics to facilitate an interactive and engaging user experience. Using this resource, marketers can review recent trends, brainstorm ideas and create drafts of marketing campaigns. This TPACK analysis clearly demonstrates the benefits and best usages for Copilot, however, the analysis fails to mention possible limitations of the software. These limitations could include potential biases and the lack of diversity that occurs when generating ideas using AI-content. It could also be helpful to mention how the fast-response time of the software can help users effectively complete their tasks.

Insights and Limitations

While Copilot is an excellent software for developing marketing campaigns and brainstorming information, the LLM lacks some necessary features for content development. For example, AI models can inadvertently reflect biases which is a significant concern in both educational and professional settings. Copilot claims to personalize responses to suit the individual using the software, which can further enhance these biases. Educating users about these features can help users identify development opportunities and how to use this tool to best assist their marketing projects. 

Additionally, heavy reliance on AI-generated content within educational and professional settings can decrease learning depth and originality amongst students and employees. While the generated content on Copilot is both impressive and detailed, the content often reflects similar aesthetics and messaging. Using this software, markets may struggle to maintain a unique company brand that differentiates the marketer’s campaign from other companies. Therefore, while Copilot can be a valuable tool to analyze data and create content, the marketer must have their own ideas and vision to bring their campaigns to life.

Recommendations for Educational Use

Regarding the potential of Generative AI tools like Copilot in educational institutions, it is important to establish several guidelines and limitations to encourage student understanding and best practices for using AI. Both students and educators should understand how AI tools operate and the acceptable use for AI tools in their assignments. If students understand the potential biases and misinformation that occurs when using AI tools, they would be encouraged to generate their own ideas. This would promote in-depth understanding and originality. 

Conclusion

To conclude, Copilot is a valuable tool for brainstorming and analyzing data. While the tool can help promote engaging marketing schemes, it is important to incorporate human ideas with AI-generated content to receive the best possible results. As Generative AI becomes integrated into educational and professional projects, enhancing critical thinking is an essential component of design processes to enhance creativity and content knowledge.

References

“Conduct a TPACK analysis for Copilot.” ChatGPT, 10 Oct. 2024, https://chatgpt.com/.

Davey, Amira. Screenshot of ChatGPT Features. 10 Oct. 2024. Author’s personal collection.

Davey, Amira. Screenshot of Copilot Features. 10 Oct. 2024. Author’s personal collection.

Davey, Amira. Screenshot of Copilot Generative Image Features. 10 Oct. 2024. Author’s personal collection.

1. 

   I really enjoyed your Canva infographic! I think you used both contrast and hierarchy very effectively, as well as spacing.…

2. 

   This is such a thoughtful reflection! I love how you broke down both the lesson design using Merrill’s principles and…

3. 

   Great post! I love how you’re focusing on improving accessibility and sharing your process with the WAVE tool. It’s amazing…

4. 

   Hi Ami, I really enjoyed watching your video. It was very engaging and the editing style was captivating. I love…

5. 

   Hi Ami, Your blog post is both insightful and practical, especially in how you apply Merrill’s principles to address a…

1. 

   I really enjoyed your Canva infographic! I think you used both contrast and hierarchy very effectively, as well as spacing.…

2. 

   This is such a thoughtful reflection! I love how you broke down both the lesson design using Merrill’s principles and…

3. 

   Great post! I love how you’re focusing on improving accessibility and sharing your process with the WAVE tool. It’s amazing…

4. 

   Hi Ami, I really enjoyed watching your video. It was very engaging and the editing style was captivating. I love…

5. 

   Hi Ami, Your blog post is both insightful and practical, especially in how you apply Merrill’s principles to address a…

When creating a screencast for this module, I aimed to deliver a clear and engaging presentation that would resonate with first-year university students that may be overwhelmed with meal prepping for the first time. This reflection will highlight my reasoning for design choices, the principles of Cognitive Theory of Multimedia Learning that influenced my process, and the challenges I faced when creating this project.

To begin, when I first started designing the screencast, I imagined my audience as fellow students. I wanted to ensure that the content was relevant and accessible, leading me to consider Mayer’s principles. For instance, I applied the Coherence Principle to ensure that my visuals and narration were clear and free from unnecessary details. I chose this design to prevent cognitive overload.  The Modality Principle helped me emphasize narration when conveying information to the audience. Text-heavy slides can increase cognitive load, therefore, conveying my information through narration can improve comprehension. In the future, I will include captions to improve the accessibility of my projects. Finally, the Pretraining Principle inspired me to establish foundational knowledge before introducing complex concepts. I first explained how to meal prep and budget before progressing to meal ideas and recipes. This design was intended to guide the audience through each step of the meal prepping process without overwhelming them. 

One principle that I found challenging was the Signaling Principle. To further improve comprehension, I could increase audience engagement by having items appear on screen according to the order in which it is mentioned. This could increase audience attention throughout the presentation.

Overall, the process of creating this screencast highlighted the importance of applying multimedia principles to enhance educational content. By considering my audience and employing cognitive principles, I was able to design a more effective learning tool. Moving forward, I aim to further refine my understanding of these principles and their application, ensuring that I create engaging and informative content in the future.

Link to Screencast: https://youtu.be/ZagH0lb89sY

1. 

   I really enjoyed your Canva infographic! I think you used both contrast and hierarchy very effectively, as well as spacing.…

2. 

   This is such a thoughtful reflection! I love how you broke down both the lesson design using Merrill’s principles and…

3. 

   Great post! I love how you’re focusing on improving accessibility and sharing your process with the WAVE tool. It’s amazing…

4. 

   Hi Ami, I really enjoyed watching your video. It was very engaging and the editing style was captivating. I love…

5. 

   Hi Ami, Your blog post is both insightful and practical, especially in how you apply Merrill’s principles to address a…